VL Studio / Free tools
Missed call cost calculator: what unanswered calls cost you
Enter four numbers from your own business. You get the revenue missed calls likely cost you each month, and how much an automatic text-back or AI receptionist could win back at a conservative recovery rate.
Revenue at risk each month
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- Calls per month
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- Missed calls per month
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- Jobs those calls would have become
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What text-back or an AI receptionist could win back
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Assumption: 25% of the lost jobs are won back. This is our cautious planning figure, not a measured average. Pick 10% for a worst case.
How the calculator works
It multiplies five things you control. Nothing is pulled from a hidden benchmark.
Missed calls per month = calls per week × 4.33 × % missed
Revenue at risk = missed calls × close rate × average job value
Won back = revenue at risk × recovery assumption
4.33 is the average number of weeks in a month (52 ÷ 12).
The assumptions, stated plainly
- Missed callers would have closed at your normal rate. Some will call back, and some were never buyers (spam, wrong numbers, existing customers). That makes the "at risk" figure an upper bound. If you know how many missed callers call back, lower the % missed to match.
- Recovery is a guess, so we keep it low. An instant text or an AI receptionist answering 24/7 reaches the caller while they are still deciding. We use 25% as a cautious default because a reply does not guarantee a booking. You can switch to 10% or 50%.
- Revenue, not profit. The result is revenue from first jobs only. It leaves out repeat work and referrals, and it does not subtract your costs.
What to do with the number
Compare the monthly "won back" figure with what a fix costs. A missed-call text-back is the lightest fix: the caller gets a text within seconds and can reply or book. An AI receptionist goes further and answers the call itself, day and night. Prices are on our pricing page, and every quote is fixed before work starts.
Learn more:
- How missed call text back works, and what it costs
- AI receptionist vs hiring a receptionist: the full cost comparison
- Missed call text back that keeps your number
- What an AI receptionist costs
Questions
Where do I find my missed-call rate?
Most business phone systems and carriers show answered and missed calls in a call log or report. Count a week of calls, then divide missed by total.
Is my data saved or sent anywhere?
No. The math runs in your browser. Nothing you type is stored or sent to us.
Why not assume every missed call is won back?
Because that would overstate the result. People who reach voicemail often call the next business on the list. A fast reply wins some of them back, not all, so the calculator stays conservative.